LOUNGE & SLEEPWEAR DESIGNER • E&E APPAREL
Initially hired as a consultant for the start-up apparel division of a home textile company, was shortly welcomed onboard to lead and direct all design-related needs for the Ink+Ivy sleepwear and loungewear line of apparel.
Spearheaded the development of 2 additional new brands: Wake & Wear Loungewear and Jammies to fill white areas in product line offering.
Lead the design and product development for key private label: Echo. Developed 4 seasonal collections for all brands with 4-5 deliveries per season.
Oversaw and designed prints, color stories and graphics.
Created all workbooks and design collateral needed to support sales.
Worked daily with division lead, sales & merchandising, and support team in China Office.
Established processes and forms to better streamline the rapid design and prototyping. Managed 1 direct report.
Assisted in the growth of the division from $2M to $7M in sales in just four years.